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Debenhams
Debenhams is Britain's favourite department store. With 102+ stores across the UK and Republic of Ireland, a home shopping catalogue and a ground-breaking website, they are committed to offering their customers greater value, a wider choice and excellent service across every area in which they trade. Company History:
In 1928, Debenhams was listed on the London Stock Exchange where it traded as an independent company and continued to expand. In 1985, Debenhams was acquired by the Burton Group and had a portfolio of 65 department stores in key locations across the United Kingdom. In the late 1980s and early '90s Debenhams management began to reposition the business, introducing exclusive ranges of own-brand merchandise across key product areas. In January 1998, Debenhams demerged from the Burton Group and became, once again, an independently listed company on the London Stock
They have continued to develop a unique mix of exclusive own brands including 'Designers at Debenhams', international brands and concessions. Debenhams has a clear strategy to drive future profitability and grow market share. This is being achieved by increasing their sales to existing customers, attracting new customers and moving into new markets. They currently operate 102 stores in the UK and Republic of Ireland and their store-opening programme plans for more sites by 2004. Making their merchandise even more accessible, they also continue to develop and enhance the offers available through their website and home shopping channel. Debenhams own brands currently account for approximately 50% of their annual turnover. Their strategy is to ensure that their customers are offered unrivalled levels of choice and newness.
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